What are Product Knowledge Kits?
Product Knowledge Kits for
Our Wholesale Buyers
Silvia Tcherassi Boutiques
Product Knowledge Kits are informational booklets that are designed to guide wholesale buyers. Each kit has detailed information regarding the designer and the brand. It also includes a short brief on the collection from which the order has been placed with its corresponding mood board. For every individual buyer, a product knowledge kit is produced with each of the garments, shoes, bags and accessories bought for resale. Including an image of the garment on model, a flat image, the maximum suggested retail price (MSRP), color, fabric, stock keeping unit (SKU), description and a “How We Would Style” section. At the end of each booklet, a visual merchandising section is provided, for buyers to present the pieces as suggested. By understanding the features and benefits of the product, buyers can better communicate its value to their customers and make the most of their investment.
At Silvia Tcherassi, we have an extensive list of wholesale buyers, including some of the finest and most luxurious fashion department stores in the world. These kits are especially useful for them, since it allows instruction on our brand identity and how to sell our clothing without the need for wholesale trainings. For each collection, I create somewhere around fifty to sixty Product Knowledge Kits.
These are also beneficial to us, since we have stores around the world. Some of them with different inventory. For each store, a Product Knowledge Kit is created with even more specifics, like hanging instructions, storefront / window display garments and styling instructions. That way, depending on the boutique’s location, a corresponding street style and weather permitting selection is showcased.
Click the button bellow to see one of our Product Knowledge Kits
Miami Boutique
207 San Lorenzo Ave, Coral Gables, FL 33146
Cartagena Boutique
Cra. 3 #31-11, Centro, Cartagena de Indias, Provincia de Cartagena, Bolívar, Colombia
Madrid Boutique
Calle de Lagasca, 88, 28006 Madrid, Spain